![](https://www.jcpayne.com/wp-content/uploads/2018/07/Underpin-411x321.png)
The underpin of our success
To ensure we focus on our 3 main areas.
by having the following:
- A strong sales-led culture
- Passion to please and serve our customers
- A relentless focus on quality, improvement and innovation
- With a tireless endeavour to control costs
Our Non-negotiable core values
![](https://www.jcpayne.com/wp-content/uploads/2018/07/core-values-integrity.jpg)
![](https://www.jcpayne.com/wp-content/uploads/2018/07/core-values-expertise.jpg)
![](https://www.jcpayne.com/wp-content/uploads/2018/07/core-values-endeavour.jpg)
![](https://www.jcpayne.com/wp-content/uploads/2018/07/core-values-enthusiasm.jpg)
![](https://www.jcpayne.com/wp-content/uploads/2018/07/core-values-commitment.jpg)